Founded in 2022, The Swarm Collective is the NIL (Name, Image and Likeness) collective supporting University of Iowa student-athletes across 22 sports. It creates opportunities for athletes to build their personal brands while giving back to charities and nonprofits in Iowa communities.
The Swarm Collective helps build relationships between student-athletes, business owners and charities, and the passionate alumni and fans of the University of Iowa.
Shared Vision Marketing recently launched a social campaign to enhance membership and giving during the holiday season.
CHAMPIONS FOR STUDENT-ATHELETES
SPORTS
Leveraging a diverse mix of assets featuring Iowa student-athletes—from football to baseball to track to rowing—we crafted a dynamic series of social content.
Designed to energize alumni and fans, these engaging pieces showcased the passion, excitement and dedication behind Iowa sports—inspiring support and rallying the community to join the Swarm and help propel these athletes forward.