For close to 40 years, De Wafelbakkers (DWB Pancakes) has proudly manufactured and sold frozen pancakes and waffles made with wholesome ingredients, warmed in the microwave in just 60 seconds, with “like grandma used to make” taste, in family-sized bags at an affordable price.
From importing waffles directly from Holland in the ‘80s to now boasting two U.S. manufacturing facilities distributing products throughout the US, Canada and Mexico, DWB Pancakes is an award-winning CPG brand directly taking on competitive giants such as Kellogg’s and Quaker Oats.
As the brand’s agency of record, Shared Vision Marketing helped sustain and elevate the brand across business units, shaping its strategy, messaging, identity, channels, and overall impact.
60 SECONDS
TO DELICIOUS
Consumer Packaged Goods
To create a true digital experience and showcase DWB Pancakes’ brand benefits: taste, convenience, versatility and value, we created a robust website with product details, recipes, social media feeds, reviews and more.
To further support DWB Pancakes sales initiatives, we integrated clever promotions, custom content and photography to elevate the brand’s visual presence across their social media assets and inspire parents and kids to have more fun at breakfast.
