Owned by Riviana Foods, America’s leading rice company and the world's largest marketer of wild rice, Mahatma Rice has been a trusted household staple in the U.S. for more than a century.
Building on its Latin heritage, Mahatma offers a diverse range of products from long-grain aromatics to specialty blends, as well as new ready-to-eat options for busy lifestyles.
To modernize its digital presence and better connect with today’s diverse families, the brand turned to Shared Vision Marketing for a strategic web redesign.
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A true design challenge, we looked to transform Mahatma’s website into a vibrant product hub and an essential resource for home cooks, featuring essential how-to tutorials and exciting new recipes from risotto to rice pudding.
By focusing on a human-centered experience, we elevated the site’s visual storytelling while maintaining fundamentals of the original brand identity and integrating new product launches. By thoughtfully leveraging a content-first approach, the new site design encourages repeat visits and stronger consumer engagement.
