In the wake of the last Great Recession, with a new bank charter, a clean balance sheet and fresh capital to deploy, Cross River opened its doors with the sole purpose of providing access to financial services for businesses and consumers in need.
Cross River merges the established safety and expertise of a bank with the innovation of a technology company delivering streamlined end-to-end solutions for its fintech partners to service their customers.
Cross River engaged Shared Vision Marketing to help execute several social media-based initiatives for cryptocurrency services and recruitment efforts.
MOVING MONEY FORWARD
FINTECH
Based on a movement to champion financial inclusion for millions of Americans, we rolled out a suite of social and digital advertising assets, strategically placed across LinkedIn, Reddit, Facebook, and financial websites.
These initiatives included the launch of their B2B cryptocurrency offerings including crypto-backed lending and fiat on-ramps and off-ramps. We also used these channels to simultaneously recruit high quality employment candidates in crypto, engineering, and other banking operations to the Cross River team.
