Mars Wrigley, a global family-owned business, introduced Juicy Fruit Gum in 1893 and Doublemint Gum in 1914—two legacy gum brands whose advertising would become culturally iconic.
However, after nearly two decades without marketing support, Mars Wrigley aimed to reignite these once iconic brands.
Seeking an agile and innovative agency to connect these classics with a younger audience, they partnered with Shared Vision Marketing, to reimagine each brand’s heritage with a modern twist, bringing them back into the spotlight.
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Consumer Packaged Goods
We developed a digital campaign for Mars Wrigley’s Juicy Fruit and Doublemint Gum brands across popular social platforms: Snapchat, TikTok, and Youtube to drive awareness and trial among Gen Z consumers.
The video concepts creatively fused nostalgic elements from the 80s and 90s with contemporary trends, creating a unique visual style that resonated with both the past and present. This blend showcased authentic, multi-cultural connections in a way that felt relevant today, while emphasizing the joy
of sharing.
