Invest Wisely serves as an outreach and communication initiative spearheaded by the Virginia State Corporation Commission (SCC), Division of Securities and Retail Franchising, aimed at equipping Virginians with essential knowledge and tools for making informed investments choices.
The SCC sought a collaborative partnership with Shared Vision to revitalize and enhance the Invest Wisely program, ensuring its resonance with both Millennials and the Gen Z demographic and delivering against the SCC’s objectives to elevate, educate, emphasize and enlighten Virginians about smart investing.
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smart investing
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We used an integrated marketing campaign to raise awareness of available resources and highlight the importance of registered investment entities and individuals—promoting overall financial literacy and empowerment.
The plan included a digital media plan leveraging clever digital ads and custom video content to showcase the value of investment knowledge, along with on-campus college activations, all while enhancing the brand’s visual identity across various platforms.
